2025

NYC

ABOUT AT LARGE

ABOUT
AT LARGE

Founded in 2016, At Large is a New York-based consultancy helping brands—from hospitality and biomedical research to aerospace and professional sports—challenge assumptions and shape culture.


With rigor and intuition, our team blends multi-category experience with deep research to deliver work that’s strategically sharp and attuned to culture.


Founded in 2016, At Large is a New York-based consultancy helping brands—from hospitality and biomedical research to aerospace and professional sports—challenge assumptions and shape culture.


With rigor and intuition, our team blends multi-category experience with deep research to deliver work that’s strategically sharp and attuned to culture.


OUR SERVICES

We build custom solutions, not templates. Still, most of our work maps to three core modes: brand and growth strategy, standout storytelling, or alignment through workshops and training. Some are quick hits; others are deep dives. All are built to move you

forward with clarity and purpose.

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CASE STUDIES

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GET TO KNOW US

GET TO
KNOW US

FREQUENTLY ASKED QUESTIONS

FAQ

FAQ

"WHY AT LARGE?"

"WHY AT LARGE?"

Backed by a global network of strategic and creative partners, At Large moves fast with the world—tracking shifts, spotting signals, and turning insight into strategic blueprints that drives, clarity, value, and growth for a wide range of clients.

Backed by a global network of strategic and creative partners, At Large moves fast with the world—tracking shifts, spotting signals, and turning insight into strategic blueprints that drives, clarity, value, and growth for a wide range of clients.

FAQ

FAQ

FAQ

FAQ

"HOW DO YOU COLLABORATE?"

"HOW DO YOU COLLABORATE?"

No two projects are the same. While some may share a few familiar threads, each collaboration starts from scratch—with a tailored approach and a fresh set of assumptions. The process is intentional and deeply collaborative, grounded in the belief that the best ideas come from shared expertise, not solo thinking.

No two projects are the same. While some may share a few familiar threads, each collaboration starts from scratch—with a tailored approach and a fresh set of assumptions. The process is intentional and deeply collaborative, grounded in the belief that the best ideas come from shared expertise, not solo thinking.

FAQ

FAQ

FAQ

FAQ

"WHO IS THE AT LARGE TEAM?"

"WHO IS THE AT LARGE TEAM?"

The At Large team brings a wide-angle view and a deep bench of experience—spanning brand planning, product strategy, qualitative and quantitative research, comms planning, advertising, publishing, journalism, and thought leadership. With roots across disciplines and perspectives shaped by global exposure and lived experience, we work across cultures and generations to deliver insights and creative outcomes that cut through.

The At Large team brings a wide-angle view and a deep bench of experience—spanning brand planning, product strategy, qualitative and quantitative research, comms planning, advertising, publishing, journalism, and thought leadership. With roots across disciplines and perspectives shaped by global exposure and lived experience, we work across cultures and generations to deliver insights and creative outcomes that cut through.

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Tristan McAllister

FOUNDER & MANAGING DIRECTOR

Lia Forslund

SENIOR STRATEGIST

Eva Sundberg

RESEARCHER

FAQ

FAQ

FAQ

FAQ

"WHEN CAN WE START?"

"WHEN CAN WE START?"

Our lead times and timelines vary according to project. But we’re a fast and nimble team, often tailoring timing approaches to fit the needs of our clients.

Our lead times and timelines vary according to project. But we’re a fast and nimble team, often tailoring timing approaches to fit the needs of our clients.

FAQ

FAQ

GET IN TOUCH

GET IN TOUCH

hello@atlargeconsult.com

hello@atlargeconsult.com